Meta Advertising

About the Service

Our Meta advertising service is designed to help effective altruism organisations and community groups reach the right audiences with maximum impact. We start by understanding your goals, target audience, and key messages, using these insights to develop a tailored advertising strategy. This includes audience research, creative development, and precise targeting to ensure your campaigns resonate with the people most likely to take meaningful action.

Once the campaign is live, we continuously monitor performance, using data-driven optimisation to refine targeting, adjust ad creatives, and improve results in real time. Our approach prioritises ethical, transparent practices, ensuring your message aligns with your values while driving measurable outcomes. At the end of each campaign, we provide comprehensive reporting that highlights key metrics, insights, and actionable recommendations, giving you a clear picture of your campaign’s impact and how we can build on its success.

Our Meta Advertising Service Includes:

• Account Set-Up & Management: Full setup of Meta Business Manager, ad accounts, and tracking infrastructure.
• Audience Research & Creation: Identifying high-impact audiences using custom, lookalike, and interest-based targeting strategies.
• Creative Development: Crafting compelling ad copy, visuals, and formats tailored to inspire action.
• Campaign Strategy & Structure: Designing effective campaign hierarchies with clear objectives and optimised ad sets.
• Bidding & Budget Strategies: Implementing cost-effective bidding approaches to maximise return on ad spend.
• A/B Testing: Running experiments to test different creatives, audiences, and placements for continuous improvement.
• Ongoing Optimisation: Real-time adjustments to targeting, creatives, and bidding based on performance data.
• Performance Reporting & Insights: Regular, transparent reports with actionable insights to measure impact and guide future campaigns.

This comprehensive approach ensures your Meta campaigns are not just seen—but drive real, measurable change aligned with your mission.