Google Advertising

About the Service

Our Google Advertising service is designed to help effective altruism organisations and community groups reach the right audiences through highly targeted, data-driven campaigns. We begin by understanding your goals and conducting in-depth keyword and audience research to develop a strategy that places your message where it matters most on Google’s vast network. By aligning creative messaging with targeted placements—whether through search, display, or video—we create campaigns that not only drive clicks but inspire meaningful action.

Once your campaign is live, we continuously monitor and refine performance, utilising real-time data to adjust keyword targeting, ad placements, and bidding strategies for optimal results. We prioritize ethical and transparent practices, ensuring that each dollar is spent in a way that furthers your mission and delivers measurable outcomes. Comprehensive reporting keeps you informed every step of the way, highlighting key performance indicators and actionable insights to further amplify your impact.

Our Google Advertising Service Includes:

• Account Set-Up & Configuration: Complete establishment of your Google Ads account, including conversion tracking and Google Analytics integration.
• Keyword Research & Audience Targeting: Extensive research to identify high-intent keywords and define targeted audience segments using remarketing lists, in-market segments, and custom intent audiences.
• Creative Development: Crafting compelling text, responsive display, and video ad creatives that align with your mission and resonate with your target audience.
• Campaign Structure & Strategy: Building well-organized campaigns and ad groups with clear objectives, ensuring every ad is positioned for success.
• Bidding Strategies & Budget Management: Implementing cost-effective bidding approaches such as CPC, CPA, or ROAS-based bidding to maximise return on ad spend.
• A/B Testing & Ad Variations: Running tests on ad creatives, copy, and landing pages to identify the most effective elements and continuously improve performance.
• Ongoing Optimisation: Making real-time adjustments based on performance data to refine targeting, ad copy, and bidding strategies.
• Detailed Reporting & Insights: Providing regular, transparent reports that detail key metrics like click-through rates, conversion rates, and cost-per-conversion, along with actionable recommendations for future campaigns.